About Experience Ventures

Experience Ventures was built for owners who want advice they can trust at the most important moment of their career.

This firm exists because too many great businesses are sold through processes that prioritize speed, optics, and intermediaries over judgment, durability, and long-term outcomes.

Built from the operator’s seat

Experience Ventures was founded by Vic Keller, an operator who has started, acquired, and operated companies across industries—from automotive chemicals and consumer products to technology platforms and veterinary supply.

He has scaled businesses, navigated hard seasons, and exited when the timing and structure were right, including selling three companies to Berkshire Hathaway. He has worked with strategic buyers, private equity firms, and long-term operators across sectors.

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That lived experience shapes everything about how this advisory operates. The firm is grounded in operating reality, not theory.

Founder’s Letter

Companies built, invested in, and advised

The Experience Ventures network includes companies the firm’s leadership has built, acquired, invested in, or operated across the lower middle market:

The leading provider of Video EEG at home testing in the U.S., enabling physicians to create treatment plans based on immediate and secure access to critical data – anytime, anywhere.

STATinMED's approach and data offerings are foremost in the industry based on hundreds of combined experience years and >900 peer-reviewed publications in dozens of therapeutic areas.

A Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism.

A leading photo-chemical etching manufacturer in North America. PMA produces products using photo-chemical etching and other processes for dozens of industries worldwide.

A fine quality clothing brand that is deeply rooted in American tradition and dedicated to

A high-quality, feature-rich web platform that enables you to deliver your event to your audience securely and professionally, no matter where they are.

A global manufacturer of premier products and equipment designed to address the persistent environmental challenges of erosion, odor, land reclamation, waste cover, seeding, and dust.

An animal health ecommerce retailer, distributor, and online pharmacy operating in all 50 states serving vets and owners – LVS carries vaccines, food, medications, vet suppliers, kennel supplies, grooming supplies, and more.

The company’s core philosophy, execution and platform is formed around innovation and evolving the traditional manufacturing premises of wood furniture frame production

Jeffers' climb to the top of the market is a direct result of amazing customer service, hard work, and dedication to ensure the customer receives the highest quality product at the most reasonable price.

A cloud technology tool to engage students and provide teachers with real-time data for decision making and lesson planning.

A wellness brand offering an innovative line of CBD products -- including tincture, salve, and oil droppers -- enabling customers to get THC free cannabidiol products for wellness, rest, and athletic recovery.

A leading manufacturer of automatic car wash equipment, focused on delivering best-in-class car wash solutions to auto dealerships, gas stations, lube centers, and investors across the globe.

A technology-driven manufacturing company committed to producing the highest performance products for the aerospace, aircraft, automotive, and defense industries.

Founded in Utah in 1995, with roots in the aerospace industry, Christensen Arms developed the first carbon fiber rifle barrel. This patented technology resulted in one of the most innovative advances in firearms within the last two and a half decades.

The nation’s leading PCR-based infectious disease lab, advancing healthcare through decentralized testing, large-scale surveillance pathogen testing, and value-based care programs.

Why this firm exists

Most M&A advisory firms are designed to run transactions. 
Experience Ventures was designed to help owners make decisions.

Selling a business is personal. It involves risk, identity, family considerations, and years of effort. Too often, owners are rushed into processes before they understand their options or the long-term implications of the choices in front of them.

This firm was built to slow that moment down and bring clarity, perspective, and control back to the owner.

The philosophy

Enterprise value is created when a business is durable. Durable systems, repeatable operations, predictable cash flow, and reduced dependency on any one individual create confidence on the buy side. Confidence lowers perceived risk, and lower risk commands a premium. 

The firm helps owners position their businesses so future performance is underwritable, not hopeful. This positioning work often creates more value than any negotiation tactic.

Alignment

Experience Ventures works with a limited number of privately held businesses where alignment, trust, and long-term thinking matter. The firm’s incentives are simple: success is measured by whether the owner made the right decision—not just whether a transaction closed.

Sometimes that means selling. Sometimes it means waiting. Sometimes it means restructuring or preparing for a future exit.

The Team

We work alongside the company’s leaders to guide corporate strategy, sales & marketing strategy, brand positioning, and operational excellence.

Vic Keller

Founder

Vic Keller is a serial founder and multi-exit entrepreneur whose companies have been acquired by Berkshire Hathaway, and he built Experience Ventures to give founders the kind of M&A advisory platform he wished he had during his own exits.

Don DiCostanzo

Operating Partner

Don DiCostanzo is a multi-exit founder and former CEO of Pedego Electric Bikes, bringing large-scale operating and transaction experience to founders preparing for growth or exit.

Venessa King

Managing Partner

Venessa leads transaction execution at Experience Ventures and brings deep experience in operational leadership, financial coordination, and managing complex processes from preparation through close.

Brittni Pierce

Director of Market Positioning

Brittni leads market positioning and buyer communication strategy at Experience Ventures, shaping how each company is presented to attract serious capital.