Latest Insights

Building a company is complex. As organizations grow, decisions become harder, tradeoffs less clear, and misalignment more costly. What worked before may no longer suffice due to growth.  

These insights reflect our approach, shaped by experience and respect for ownership's responsibility.

Building a Brand That Lasts: The ZAK Products Story

Products don’t build loyalty; people do. Vic Keller shares the "game behind the game" of building ZAK Products, exploring how he traded commodity products for human connection. From co-creating value with customers to leading with heart, this article outlines the blueprint for creating a business worth acquiring.

6 Lessons Businesses Can Learn From a Michelin-Rated Restaurant

My favorite restaurant in Las Vegas is Joël Robuchon. The only three-star Michelin-rated restaurant in Las Vegas (which is the highest Michelin ranking) serves an 18-course meal that is well, indescribable.

Modern Huntsman

Serial entrepreneur, business growth guru and prolific mentor, Vic Keller has seen a thing or two when it comes to helping companies shoot for the moon. After selling a suite of his companies to Warren Buffet, Vic decided to focus his next chapter on meaningful, experiential brands, which led him in 2019 to purchase a majority interest in Christensen Arms, the family owned firearms manufacturer in Gunnison

Start with a real conversation

Whether you are six months out or five years away, the right conversation early changes everything. No pitch. No pressure. Just clarity about where you stand and what paths are available.

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Two colleagues having a discussion at a wooden table with documents, smartphone, and tablet in a modern office.